Every community has a unique “Heart & Soul”—the pride residents feel, the places they love to show visitors, the gathering places where people connect, and the ways neighbors come together to work across differences. Community Heart & Soul® is a discovery process that helps small cities and towns identify the priorities, places, and traditions that matter most to the people who live, work, and play there—and turn those elements into actions to build a brighter future for current and future generations.
Led by residents in partnership with local officials, Community Heart & Soul strengthens community engagement, builds trust, sparks economic development, and honors history and culture. It becomes an ongoing practice for years to come—not a plan that sits on a shelf.
Founded by Lyman Orton, proprietor of the Vermont Country Store, Community Heart & Soul has helped over 130 towns across America build a future that reflects what residents love about their community and why they choose to live there.

Discover Your Community’s Heart & Soul
Learn how your town can bring more voices to the table and turn resident priorities into lasting action.



